On Sunday, March 29, 2026, Ark Tategamori participated as an exhibitor in "Little Mama Festa Sendai 2026," one of the largest family events in Japan, held at the Sendai International Center Exhibition Hall. It was a large-scale event with an expected attendance of around 3,000 people. Ark Tategamori offered samples of additive-free, traditional egg soup and a "simulated egg-gathering experience lottery" where visitors could have a hands-on experience at a farm, and met many families.

🎪What is Little Mama Festa?

Little Mama Festa is a large-scale parenting support event primarily targeting families in their 20s and 30s with children aged 0-3 years old. It brings together a variety of activities for "playing," "learning," and "meeting," such as crawling races, photo sessions, parent-child workshops, and a family market, and is always bustling with many families.

🌿 Two reasons why we exhibited

① April Renewal! Introducing "Egg School"
At Ark Tategamori, you can experience "egg picking," where you can pick up freshly laid, warm eggs from the nest boxes in the chicken coop on the farm. Unlike eggs you usually buy at the supermarket, picking up freshly laid eggs yourself allows you to experience firsthand the reality that food comes from living creatures, making it a very valuable experience for children's food education. At the Little Mama Festa venue, we held an "egg picking simulation lottery" to introduce the fun of egg picking ahead of the renewal.

Not only is there the excitement of searching for eggs in the chicken coop, but you can also take home the eggs you find yourself as souvenirs. It's a special experience where fun memories from the farm directly lead to your family's dinner table.

② Safe, secure, and authentic flavors delivered to your table.
Through a tasting of our "Traditional Egg Soup," which contains no food additives, we allowed participants to experience the authentic taste of ingredients free from food additives. We hoped this would inspire families with young children to think about their daily meals.

During the weaning period, babies' bodies are still developing, so it's best to avoid food additives as much as possible. Ark Kangamori's traditional egg soup is made using only the natural flavors of the ingredients, so it can be used with peace of mind from the early stages of weaning. It eliminates the anxiety of parents who wonder "what's in it?" and allows you to confidently support your baby's first food experience.

*Permission has been obtained to take and publish the photos.

✨After participating

Little Mama Festa Sendai 2026 was a warm and welcoming event that brought together so many families with young children. We received many comments such as, "What does 'additive-free' mean?" and "I want to take my child to a farm experience!", which reaffirmed our understanding of the high level of interest in food education and agricultural experiences.

During a past egg soup tasting, the children's smiling faces were particularly memorable, and we received many comments like, "I want to eat it again!" We look forward to continuing our connections with them after the event through activities such as raffles and Instagram follow campaigns.

🥚 "Egg School" will be relaunched in early April!

The "Egg School," where you can actually collect eggs at a farm, is scheduled to reopen in early April 2026. Please come and have an authentic experience with your children. For egg collecting experiences, please see →here

Marketing Department Kaori Masuda

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