Time flies, and the Obon gift-giving season has arrived again this year.

In recent years, there has been a growing trend towards abolishing formal ceremonies, and it is said that opportunities for formal gift-giving are decreasing...

On the other hand, there is a casual gift-giving culture where people give presents to those close to them on various occasions such as "XX Day".

It seems to be steadily gaining traction.

Sending gifts has also become much more convenient, thanks to the use of the internet and social media.

by the way…

Every year around this time, I have a friend who lives in Yamagata Prefecture who sends me cherries that shine like jewels.

Since it's based on the condition of "bartering," I always enjoy wondering what I should give in return.

This year, I decided without hesitation to give a gift from Ark Tategamori!

Since he's a friend who loves alcohol, I recommended "Ark Tategamori Wheat BEER," a craft beer made with locally grown organic wheat.

I chose a set containing four different types of snacks, including sausages, that are sure to go perfectly with beer!

Choosing a gift while imagining the recipient's happy face makes the giver feel happy too.

I was reminded once again that this is how gift-giving should be.

This is especially true when choosing a product that you yourself have fallen in love with.

We encourage you to consider Ark Kangamori's gift sets when choosing a present for that special someone!

Sales Department, Tokyo Sales Office, Shiori Murakami